Privacy policy

Last updated: October 2025

1. About Deenista

Deenista is a Swedish company registered in Sweden.
We comply with Swedish and EU privacy regulations, including the General Data Protection Regulation (EU) 2016/679 (GDPR).

Contact:
Email: info@deenista.shop
Website: www.deenista.shop

2. Purpose and scope

This Privacy Policy explains how Deenista collects, uses, and protects your personal data when you visit or make a purchase on our website, in accordance with Swedish and EU law.

3. Data we collect

We collect and process the personal data you provide when you interact with our website or place an order, including:

  • Name, address, email, and phone number

  • Payment and billing information

  • Order and communication history

  • Device and usage data (cookies, analytics)

We do not collect or store full payment card details. All transactions are securely handled by Shopify’s payment providers.

4. How we use your data

Your personal data is used for:

  • Processing and delivering orders

  • Handling payments, refunds, and customer support

  • Fulfilling legal and tax obligations

  • Improving our services and website

  • Sending newsletters or updates (only when you have given consent)

5. Legal basis for processing

We process personal data under one or more of the following legal bases:

  • Contract performance – to process and deliver your order

  • Legal obligation – for tax, accounting, and regulatory compliance

  • Legitimate interest – for business operations and fraud prevention

  • Consent – for optional communications such as newsletters

6. Data sharing

We only share personal data with trusted service providers when necessary for:

  • Payment processing

  • Order fulfilment and delivery

  • IT hosting and analytics

All partners operate within the EU or follow GDPR-compliant data transfer rules.

7. Data retention

We retain personal data only as long as needed for the purposes described above, and as required by Swedish accounting regulations (normally 7 years).
After this period, data is securely deleted or anonymised.

8. Your rights (EU & Sweden)

Under GDPR, you have the right to:

  • Access your personal data

  • Correct or update inaccurate information

  • Request deletion (“right to be forgotten”)

  • Restrict or object to processing

  • Withdraw consent at any time

  • File a complaint with the Swedish Authority for Privacy Protection (IMY)

To exercise any rights, please contact us.

9. Cookies

Our website uses cookies for essential functions, analytics, and to improve the browsing experience.
You can manage or disable cookies in your browser settings at any time.

10. Security

We take reasonable technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse.

11. Changes

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

12. Contact

Email: info@deenista.shop
Website: www.deenista.shop